On the Road With Pizza Hut, Mountain Dew & MTV2
ON THE ROAD WITH PIZZA HUT, MOUNTAIN DEW &
MTV2
Threesome Partner for Music Road Trip Promotion
KANSAS CITY, MO. – What could be better than pizza, music and Mountain Dew? Well a road trip of course! Actually, United Marketing Communications (UMC) combined all four for their first Pizza Hut promotion of 2007. The campaign paired Pizza Hut with Mountain Dew and its popular Dew Circuit Breakout Road Trip 2007 – an emerging artist tour designed to promote new, breaking, talented artists.
The “Dew” promotion coincided with Pizza Hut’s own “Eating Machines” customer pizza special. UMC President Stuart Myers says the “Dew” promotion was hugely successful, generating more than $550,000 in no-charge advertising for participating Pizza Huts across 42 markets nationwide. National print and broadcast ads promoted the opportunity for a top winner in each of the participating markets. Winners received four concert tickets to various shows across the country, free pizza, CD’s, t-shirts and Mountain Dew to enjoy on their road trip to the concerts.
“The draw of the concert tour, free pizza, Mountain Dew and all the little extras really generated excitement and traffic within the local markets,” says Myers. “We really struck a chord with this one.”
The promotion also leveraged box-toppers, counter cards, tear pads and public relations to spotlight the promotion. Myers says promotion entry rules were customer-driven and required only minimal effort and expense from participating Pizza Huts.
UMC’s expertise in engineering local market promotions for Pizza Hut has been key to their relationship with more than 1400 U.S. Pizza Hut franchise and corporate operations. The firm specializes in media services and field marketing for multi-unit retail operators.
Promotions such as the “Dew” Pizza Hut campaign spotlights an emerging concept in the marketing industry. Combining the objectives of a full-scale national marketing campaign with the needs of multi-unit franchisees is a growing need among American companies.
“Individual operators really need the attention and expertise of someone in their own market to look after their marketing interests - while benefiting from a strategic planning partnership,” says Myers.
Not surprisingly, UMC’s unique ability to link multi-unit operators to a common target consumer has been key to their success. Specifically, UMC accomplishes this goal through services such as annual marketing planning, business and competitive analysis, co-op meeting and member communications, full-service media management, value-added development and execution, traffic building promotions, intranet information management systems and creative services.
“Our focus is on building traffic and sales,” say Myers. “And that leads to higher profits for our clients. That’s the bottom line.”
Threesome Partner for Music Road Trip Promotion
KANSAS CITY, MO. – What could be better than pizza, music and Mountain Dew? Well a road trip of course! Actually, United Marketing Communications (UMC) combined all four for their first Pizza Hut promotion of 2007. The campaign paired Pizza Hut with Mountain Dew and its popular Dew Circuit Breakout Road Trip 2007 – an emerging artist tour designed to promote new, breaking, talented artists.
The “Dew” promotion coincided with Pizza Hut’s own “Eating Machines” customer pizza special. UMC President Stuart Myers says the “Dew” promotion was hugely successful, generating more than $550,000 in no-charge advertising for participating Pizza Huts across 42 markets nationwide. National print and broadcast ads promoted the opportunity for a top winner in each of the participating markets. Winners received four concert tickets to various shows across the country, free pizza, CD’s, t-shirts and Mountain Dew to enjoy on their road trip to the concerts.
“The draw of the concert tour, free pizza, Mountain Dew and all the little extras really generated excitement and traffic within the local markets,” says Myers. “We really struck a chord with this one.”
The promotion also leveraged box-toppers, counter cards, tear pads and public relations to spotlight the promotion. Myers says promotion entry rules were customer-driven and required only minimal effort and expense from participating Pizza Huts.
UMC’s expertise in engineering local market promotions for Pizza Hut has been key to their relationship with more than 1400 U.S. Pizza Hut franchise and corporate operations. The firm specializes in media services and field marketing for multi-unit retail operators.
Promotions such as the “Dew” Pizza Hut campaign spotlights an emerging concept in the marketing industry. Combining the objectives of a full-scale national marketing campaign with the needs of multi-unit franchisees is a growing need among American companies.
“Individual operators really need the attention and expertise of someone in their own market to look after their marketing interests - while benefiting from a strategic planning partnership,” says Myers.
Not surprisingly, UMC’s unique ability to link multi-unit operators to a common target consumer has been key to their success. Specifically, UMC accomplishes this goal through services such as annual marketing planning, business and competitive analysis, co-op meeting and member communications, full-service media management, value-added development and execution, traffic building promotions, intranet information management systems and creative services.
“Our focus is on building traffic and sales,” say Myers. “And that leads to higher profits for our clients. That’s the bottom line.”
Media
Interactive
Sales Promotion
Creative
Co-oP
Management